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We find out what people never tell sociologists

120

24

10.000+

countries

hours

targeting groups

Explore internet audiences in 120 countries.

Opinion of millions in 24 hours via the best practices of sociological science.

Monitoring 10,000+ targeting groups to gauge prevailing sentiments.

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Our Insights

Two Demographics to Boost Indonesia’s Domestic Tourism

The Cost of Riyadh’s Rapid Urbanisation

Raising Indonesia’s Higher Education Competitiveness

Where Inditex Stands in 2025 in Indonesia, Saudi Arabia, and the UAE

Our Expertise

Area 1

Political Research

We help political actors, analysts and decision-makers to understand voter behaviour, track changes in public opinion and evaluate strengths and weaknesses of candidates and parties

Area 2

Marketing Research

We provide businesses with insights on how products, brand and advertising resonate with target audiences, helping to refine strategies and maximise marketing impact

Area 3

Sociological Research

We help organisations, NGOs and governments shape effective policies, programs and communications by exploring social attitudes, cultural values, information habits

Area 4

HR Research

We enable companies to address internal challenges, improve workplace culture, and retain talent by measuring workforce engagement and satisfaction

Sociological approach

Omniki

Respondent recruitment

Audience expands through look-alike modeling (finding people similar to those whose behavior has been measured), implementing cost-effective targeting of specific groups.

Sources
Identifying several traffic sources suitable for the research target audience (e.g., social networks, visited websites, etc.) before conducting research.

Banner
Ensuring the advertisement text and banner text are in the research language, using an attractive yet neutral image on the banner.

Monitoring
Launching traffic, daily monitoring of the respondent recruitment rate, stopping of closed quotas.

Optimization
Daily optimization of advertising campaigns, adjusting budgets and limits as needed.

Report Compilation

Preparation of an analytical report containing statistical data, analytics data, and visual charts/dashboards.

Validation
Quality control completion and data cleaning from speedsters, irrelevant open-ended responses, incomplete interviews.

Dynamics
Providing data on the dynamics of key research indicators.

Standards
Presenting data in a format most useful for data-driven decision-making.

Recommendations
Offering recommendations based on the insights gained.

Surveys

Target audience representatives participate in a survey that includes closed (with multiple-choice answers) and open (where a text response is required) questions.

Number of respondents
From several hundred to several thousand. As many as needed for statistically significant data.

Report
A database with answers translated into English or any other language, infographics with the percentage distribution of answers to questions.

Analysis
Answers distribution analysis. Cluster, factor, and regression analyses for more complex tasks.

Application
Testing hypotheses, determining the potential of something, choosing the best strategy using the obtained data.

River-Sampling Method

To ensure balanced and representative sample, we use river-sampling method. This technology allows us to construct a sample on the internet without the preliminary recruitment of respondents into a panel. By leveraging various platforms, we reach a diverse range of potential respondents, capturing a comprehensive snapshot of the target audience.

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