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We find out what people never tell sociologists
120
24
10.000+
countries
hours
targeting groups
Explore internet audiences in 120 countries.
Opinion of millions in 24 hours via the best practices of sociological science.
Monitoring 10,000+ targeting groups to gauge prevailing sentiments.
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Our Insights

all cases
Amman Residents Think Good City Environment Is A Shared Responsibility
9 Sociological Insights to Drive Sales in the HoReCa Business
KFC Leads the Competition in Indonesia in 2024
Saudi Pro League's Western Market Gap

Our Expertise

Area 1
B2G
Informed strategic decision-making by understanding public opinion
Area 2
B2B
Increased marketing effectiveness and strengthened position of the brand in the market
Area 3
Other areas
Including healthcare, entertainment, sports, IT, banking, and HoReCa

Sociological approach

Omniki

Respondent recruitment

Audience expands through look-alike modeling (finding people similar to those whose behavior has been measured), implementing cost-effective targeting of specific groups.

Sources
Identifying several traffic sources suitable for the research target audience (e.g., social networks, visited websites, etc.) before conducting research.

Banner
Ensuring the advertisement text and banner text are in the research language, using an attractive yet neutral image on the banner.

Monitoring
Launching traffic, daily monitoring of the respondent recruitment rate, stopping of closed quotas.

Optimization
Daily optimization of advertising campaigns, adjusting budgets and limits as needed.

Report Compilation

Preparation of an analytical report containing statistical data, analytics data, and visual charts/dashboards.

Validation
Quality control completion and data cleaning from speedsters, irrelevant open-ended responses, incomplete interviews.

Dynamics
Providing data on the dynamics of key research indicators.

Standards
Presenting data in a format most useful for data-driven decision-making.

Recommendations
Offering recommendations based on the insights gained.

Surveys

Target audience representatives participate in a survey that includes closed (with multiple-choice answers) and open (where a text response is required) questions.

Number of respondents
From several hundred to several thousand. As many as needed for statistically significant data.

Report
A database with answers translated into English or any other language, infographics with the percentage distribution of answers to questions.

Analysis
Answers distribution analysis. Cluster, factor, and regression analyses for more complex tasks.

Application
Testing hypotheses, determining the potential of something, choosing the best strategy using the obtained data.

River-Sampling Method

To ensure balanced and representative sample, we use river-sampling method. This technology allows us to construct a sample on the internet without the preliminary recruitment of respondents into a panel. By leveraging various platforms, we reach a diverse range of potential respondents, capturing a comprehensive snapshot of the target audience.

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