We find out what people never tell sociologists

We start with river-sampling method to build a balanced and representative sample. This approach makes it possible to reach participants online without pre-recruiting them into a fixed panel. By engaging users across different platforms, we capture a diverse and authentic audience, ensuring that the research reflects the real market structure.

Next, we expand the audience through look-alike modelling, identifying people with behaviours similar to the initial measured group. Relevant traffic sources are carefully selected, such as social networks or frequently visited websites, and advertising materials are adapted to the research language, using clear copy and neutral visuals. Once recruitment begins, we monitor response rates daily, close filled quotas, and optimise campaigns by adjusting budgets and limits for the most efficient targeting.

Selected participants then take part in surveys that combine closed questions with multiple-choice answers and open questions requiring written responses. Depending on the goals, the sample can range from several hundred to several thousand respondents, delivering statistically reliable results. All answers are translated into English or any required language, and results are visualized through clear infographics.

The final stage is a comprehensive analytical report. It includes validated statistical data, in-depth analysis, and visual dashboards. All responses undergo strict quality control: we filter out incomplete interviews, irrelevant answers and speedsters. Reports highlight the dynamics of key indicators, present insights in a format optimised for decision-making, and provide actionable recommendations to guide strategy.