Where Inditex Stands in 2025 in Indonesia, Saudi Arabia, and the UAE
B2B
13.05.2025
MENA
ASIA
Inditex’s fully integrated model had a very strong operating performance throughout 2024 with its sales, EBITDA, and net income reaching historic highs — €38.6 billion, €10.7 billion, and €5.9 billion respectively. However, the 20% tariff on all goods coming from Europe to the USA recently announced by President Donald Trump’s administration left the global fashion industry stunned. Inditex’s CEO Óscar García Maceiras pointed out uncertainty around U.S. tariffs, which made the environment “difficult to predict.” How it will affect Inditiex's marketing decisions remains to be seen.
In its recent study Omniki.Survey looked at Indonesia, Saudi Arabia, and the UAE to explore where Intidex stands with its consumers and amidst other fashion brands.
In its recent study Omniki.Survey looked at Indonesia, Saudi Arabia, and the UAE to explore where Intidex stands with its consumers and amidst other fashion brands.
On average 35% Purchased an Inditex brand in the Last 3 Months
Omniki.Survey’s study revealed a number of consistencies in consumer buying behaviours across Indonesia, Saudi Arabia, and the UAE. All three countries showed roughly the same number of people — Indonesia (28,8%); Saudi Arabia (35,8%), and the UAE (39,4%) — who made at least one purchase of an Inditex brand in the last three months and demonstrated awareness of over 70% of all Inditex’s brands with Zara being the most recognised and Oysho being the least recognised brand across all three markets.
HAVE YOU MADE A PURCHASE FROM ANY OF INDITEX BRANDS IN THE LAST 3 MONTHS?
With overconsumption in the fashion industry we have been witnessing in the past two decades it is evident that the consumer demand for fast clothes will only continue to increase and Indonesia, Saudi Arabia, and the UAE are no exceptions. As such, Zara is the most recognised brand, and Oysho is the least recognised brand across all three markets.
Non-Shoppers — the Hidden Opportunity?
Omniki.Survey rendered a valuable insight into whether Indonesians, Saudi Arabians and UAE residents believed Inditex brands covered their fashion needs. Thus, a substantial number of respondents (23,9% in Indonesia, 18,7% in Saudi Arabia, and 16,6% in the UAE) claimed that Inditex brands failed to address their fashion needs with people living in the UAE being more complementary towards Inditex’s ability to cater to their needs than in Indonesia and Saudi Arabia where the respondents — 58,3% and 50% respectively — felt Inditex brands did not quite live up to their fashion expectations.
We believe the stakeholder groups that fell into the category of non-shoppers should be explored further to establish actual reasons that deter them from choosing Inditex brands — whether it is due to people practising mindful consumption, or people being price-sensitive, or some other reason.
We believe the stakeholder groups that fell into the category of non-shoppers should be explored further to establish actual reasons that deter them from choosing Inditex brands — whether it is due to people practising mindful consumption, or people being price-sensitive, or some other reason.
ZARA Praised by Majority
A closer look at Zara confirmed that people living in Indonesia, Saudi Arabia, and the UAE share a good sentiment towards the brand. Trendy, stylish were frequently cited by the respondents when they commented on the emotions that the brand evoked. A metric worth looking deeper into is the number of respondents in Indonesia (14,8%) finding Zara overpriced. The status quo, however, may be reflective of the locals’ less potent purchasing power stemming from the country’s economic situation.
About Omniki.Survey
Omniki.Survey uses a river-sampling method for data collection from unbiased respondents, screening out quick fills and illogical answers to ensure that the data gathered is reliable and robust.
Using the best practices of sociological science Omniki.Survey delivers the basic facts and helps both governmental authorities and companies gain the necessary insight for positive change to happen.
Leave your email and receive a report with the following data on Indonesia, Saudi Arabia, the UAE:
Using the best practices of sociological science Omniki.Survey delivers the basic facts and helps both governmental authorities and companies gain the necessary insight for positive change to happen.
Leave your email and receive a report with the following data on Indonesia, Saudi Arabia, the UAE:
- Purchase Trends
- Inditex’s Brands Awareness
- Consumer Preferences
- Zara Perception
- Advertisement Assessment
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This is a study on Inditex brands in Indonesia, Saudi Arabia, and the UAE. Omniki.survey conducted this study in January 2025. Surveying 1,200 respondents from the three countries, it explores where Intidex stands with its consumers and amidst other fashion brands. Omniki.survey employs the river-sampling technique, ensuring the most impartial responses.
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