FAQ

The process includes 8 steps:

1. Client briefing.
2. Defining key indicators.
3. Selecting the right audience group.
4. Creating dynamic surveys.
5. Driving traffic via verified channels.
6. Aggregating results.
7. Analyzing data.
8. Delivering a report with strategic recommendations

We address this concern with several measures to ensure balanced and reliable results:

• River-sampling and multi-channel traffic to reach diverse respondents.
• Quotas by gender, age, and geography.
• Post-stratification weighting to adjust the sample after data collection.
• Anti-fraud checks: device validation, captcha, and time controls.

Omniki uses river-sampling – respondents are invited via banners, contextual ads, and social media posts, without pre-recruiting them into a panel. This ensures:

• Broader coverage of internet users.
• Inclusion of non-professional respondents (not just panelists).
• Multi-channel targeting across social networks and ad networks.
• Recruitment is carefully monitored with validation against bots, duplicates, and inconsistent responses.

Depending on the project, Omniki may use a wide range of networks:

• Social media (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Snapchat, etc.).
• Advertising networks (Google AdSense, Taboola, Outbrain, Criteo, etc.).
• Other digital platforms as needed.

The exact mix is tailored per project

Timelines depend on sample size and survey complexity:

• Standard projects (n=400–1200): usually 3–7 days.
• More complex projects (narrow quotas, longer surveys): 10–18 days.

To keep clients informed, we provide a daily fieldwork plan and a mid-field read. If needed, timelines can be shortened by increasing traffic or simplifying quotas.

Costs vary based on several factors:

• Sample size (n).
• Length of interview (LOI).
• Targeting and geography.

We offer stepwise approaches (e.g., start with a pilot of n=200 before scaling), package rates, and cost optimization options.

Cost drivers:

• Target group complexity (niche or hard-to-reach audiences).
• Number of quotas.
• Cost-per-click and conversion rate.

Timeline drivers:

• Questionnaire length.
• Topic complexity and sensitivity.
• Target group size and accessibility.
• Number of quotas.

Faster fieldwork is possible but usually requires higher ad spend

We apply strict quality controls at multiple levels:

• Fraud detection: speed checks, response pattern analysis.
• Open-text validation and removal of straight-liners.
• Revalidation steps when needed.
• Each project includes a Quality Control (QC) report for transparency.

We can design hybrid solutions by combining online surveys with local offline partners. In such cases, the timeline and budget are adjusted accordingly.

A full research report including:

• Methodology and metrics.
• Audience segments.
• Survey questionnaire text.
• Statistical data and analytics.
• Visual charts/dashboards.
• Key findings and conclusions

Yes, we strictly follow international and local data ethics:

• PDP Law (Indonesia) 2022
• GDPR
• Confidentiality protocols
• Cross-border data transfer compliance
• Ad safety standards