Saudi Pro League's Western Market Gap
B2B
04.10.2024
B2G
MENA
Since the creation of the Arabian Gulf Cup in 1970, governed by the Arab Gulf Cup Football Federation, sports have been viewed as a unifying enterprise in the Middle Eastern countries. As of now, Saudi Arabia continues expanding its sports infrastructure with the announcement of 11 new stadiums for the 2034 FIFA World Cup. The Saudi Arabian Football Federation, established in 1956, remains one of the Kingdom's most important sports bodies. Saudi Arabia is committed to global sports, which is further pronounced in Kingdom’s participation in the Olympics, including the Winter and upcoming Summer Games.
Omniki.Survey focused this research on analyzing the profile of current and potential fans of the Saudi Arabian Football League (SPL), understanding their desires, identifying barriers for following it, and assessing the most positively perceived aspects of the league.
This subject requires examination from various angles. To ensure the most impartial responses, Omniki.survey employs the river-sampling technique, which constructs a sample online without prior enlistment of participants into a panel. In this research model, individuals are recruited through online banners, targeted advertisements, and social media posts.
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- Overview of the Interest in Football among Respondents
- Leagues of Interest
- Awareness of the Saudi Arabian Football League
- SPL Match Viewing Frequency Among Respondents
- Top Reasons to Start Following SPL according to the respondents
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The GCC countries see sports as a means to diversify their economies, build social cohesion, and to promote soft power abroad. This study focuses on the opinion about the SPL of football fans from the US, the UK, Germany, France, Spain, and Italy, 600 respondents from 6 countries each.
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