What we solve: We provide businesses with insights on how their products, brand and advertising resonate with target audiences, helping to refine strategies and maximize marketing impact.
Target Audience Current and potential consumers
Method River-sampling
Analytical modules
Conjoint Analysis (Attribute Prioritisation)
Brand Equity Modelling
Advertising Channel Analysis
Data collection channels
Social Media
Teaser Networks
Email Campaigns
Your database
Product concept & prototype testing
Brand perception analysis
Advertising campaign evaluation
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Deliverables
PDF reports with key insights Tables and pivot reports (Excel)
We measure the difference
Clients’ satisfaction dynamics
Saw the ad
Did not see the ad
Measure marketing effectiveness, track your market position, and analyse competitors.
Evaluate ad campaigns: placement, message quality, and results over time.
Monitor customer satisfaction: what to improve, what to promote.
Understand real audience reach: who views your ads, through which channels, and how well you hit your target.
Track brand awareness, purchase intent, and image.
Compare ad formats, targeting, and frequency to find what works best.