High Demand For Motor and Health Insurance in UAE
B2B
17.03.2025
MENA
UAE is the biggest insurance market in the MENA region and is one of the key contributing sectors to the country's economic growth. Since the end of the Covid-19 pandemic the industry has demonstrated stable year-on-year growth and is back on its way to the top in the global insurance market thanks to the new, more flexible immigration policies and labour laws; the improvement of work environment across the emirates; government’s initiative to allot more finances to the infrastructural needs of UAE and the new regulations to solve the insolvency crisis for small insurance providers.
In February 2025 Omniki.Survey conducted a study whereby we explored how people living in the UAE address their need for non-life insurance products.
In this study conducted in February 2025, Omniki.survey explored:
In this study conducted in February 2025, Omniki.survey explored:
- Car insurance selection audience portrait
- Motives and barriers when choosing car insurance
- Marketing channels for brokers and insurance companies
- Customers’ interest in online products
Specific, Simple Solutions for Car Owners Seeking Insurance
For all stakeholder groups, price (15,5%) is the number one factor that may deter them from buying a car insurance with a certain insurance provider. Since having vehicle insurance is mandatory in UAE, a price benefit of any size backed by the company’s solid reputation — 11,9% respondents stressed the importance of this factor — can help an insurer increase its customer base.
The data worth looking deeper into are such metrics as coverage options and customer service. The study shows that both these factors can generate opportunities for insurance companies. For example, learning more about specific needs and concerns of car owners can result in developing such products as a Personalised Coverage Plan Calculator or a Video Guide on how to act should a road accident occur. The simplicity of choosing a coverage plan coupled with the ease of taking action when there is a need for it can help increase the attractiveness of an insurance provider in the market.
How Omniki.Survey Can Help Marketing Teams
It is projected that the UAE's insurance sector will maintain positive growth prospects in 2025, with growth expected to range between 10% and 20% in 2025.
We, at Omniki.Survey can help you:
With all the relevant data at hand, you will be able to make cost-effective, strategic business decisions and enhance your position in UAE’s insurance market.
We, at Omniki.Survey can help you:
- better explore the demand-side across different stakeholder-groups;
- gain insights into your competitors’ customer retention strategies;
- identify opportunities in various insurance product categories;
- gauge the level of consumer readiness before a new product launch.
With all the relevant data at hand, you will be able to make cost-effective, strategic business decisions and enhance your position in UAE’s insurance market.
About Omniki.Survey
Omniki.Survey uses a river-sampling method for data collection from unbiased respondents, screening out quick fills and illogical answers to ensure that the data gathered is reliable and robust.
Using the best practices of sociological science Omniki.Survey delivers the basic facts and helps both governmental authorities and companies gain the necessary insight for positive change to happen.
Leave your contacts and receive a report with the following data:
Using the best practices of sociological science Omniki.Survey delivers the basic facts and helps both governmental authorities and companies gain the necessary insight for positive change to happen.
Leave your contacts and receive a report with the following data:
- Car insurance selection audience portrait
- Motives and barriers when choosing car insurance
- Marketing channels for brokers and insurance companies
- Customers’ interest in online products
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This is a study on UAE insurance market. Omniki.survey conducted this study in February 2025. Surveying 1,200 UAE residents, it analyses insurance trends, customer preferences, and potential opportunities. Omniki.survey employs the river-sampling technique, ensuring the most impartial responses.
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