IDENTIFICATION AND STUDY OF CURRENT PUBLIC AND SOCIAL PROBLEMS
Significance of current problems+effective solution of these problems=growth of rating and trust
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IDENTIFYING PAINFUL POINTS IS A PRIORITY RESEARCH FOR AUTHORITIES
The source of the growth of the rating and trust is the knowledge of the problems that are relevant for the population, together with effective work to eliminate them
However, this also works the other way around:
Ignorance of the problems of the population causes disappointment, as well as a feeling that the authorities are far from the people and ignore the problems.
IDENTIFICATION OF CURRENT SOCIAL PROBLEMS SOLVES IMPORTANT APPLIED TASKS:
Distribution of forces and budget when planning activities in the city/region/country
Before building a work plan, it is important to identify the pain points of the population. No one will tell you about this better than the citizens themselves
Definition of the information campaign vector
When there is an understanding of problematic topics, it is easier to prioritize
For the campaign to be most persuasive to the target audience, the messages must be tailored to their interests, taking into account the issues of concern.
The interest of the leadership in solving problems that are acute for the population precedes the growth of trust in the authorities (especially relevant in the run-up to elections).
НЕ IT IS EQUALLY IMPORTANT TO KEEP YOUR HAND ON THE PULSE AND TO MONITOR CHANGES IN PUBLIC MOOD
MONITORING OF PROBLEMATIC TOPICS GIVES A BETTER UNDERSTANDING OF MOODS AND OFTEN RESPONDS TO QUESTIONS
Why did the key indicators suddenly change: trust, loyalty, rating?
The appearance and solution of what problems caused the dynamics?
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