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LinkedIn has published a new guide on how Lead Gen Form Ads can be best used

LinkedIn has published a new guide on how to use the Lead Gen Forms ad option. It's useful for collecting contact information and information from LinkedIn users through simple and auto-filled pop-up forms in ad campaigns.

The 17-page guide details why and how to use Lead Gen ads, including tips on how to maximize your ad campaigns. A huge plus is that in the guide you can find real examples from brands that have already tested this option.

There are some good points here that you should definitely consider if you are looking for a way to upgrade your LinkedIn marketing approach.