The VidMob team answered this question in a new research. They analyzed over 14,000 Snap ads campaigns over the past three years to identify best practices and approaches. The research is divided into three verticals: financial services, CPG and entertainment. In each of the thematic reports, VidMob included a summary of what works best on the platform and how Snapchat users respond to ads.
If you're looking for ways to improve your Snap ads approach, take a look at the research results. This will help you get inspired and bring new ideas to your ads campaigns.