Sellers will now be able to create native and shareable TikTok ads from their dashboard. They will have access to a built-in video generator, which will greatly simplify this process. The integration will also allow them to use the enhanced TikTok pixel on the seller's website to continuously track campaign performance.
The platform has yet to build a fair and sustainable revenue sharing program for creators. But more commercial activity will help TikTok grow further, as well as significantly increase sales.