He really got attention when he announced that IG will update the way they rank content. The company wants its algorithm to exclude reposted content from its rankings, meaning that posts and videos from aggregator websites are less likely to be recommended to users.
«If you create something from scratch, you should get more recognition than if you share something that you found from someone else», Mosseri said. «We're going to do our best to make original content even more valuable, especially when compared to re-posted content».