Cases
Instagram users in Spain
15.11.2022

In one of our studies, we analyzed Instagram users in Spain.


As of early 2022, there were 20,344,100 Instagram users in Spain, representing approximately 43.7% of the country's total population. Most of them were women (54.22%).


The largest group of users are people aged 25 to 54 years.


The difference between the number of male and female users, with the latter predominating, is observed over the entire age range.


Do you want even more tips, resources and guidance on how to build and execute a successful social media marketing strategy in another country?

Contact the Omniki team and we will be happy to provide you with all the help and knowledge you need!