Cases
Unpredictable ratings of Spanish footballers
15.08.2022
Previously, football clubs banned their matches from being broadcast on TV, thinking that the audience would leave the stadiums for this reason, and now social media are gradually becoming an integral part of the football business: clubs are gaining a huge army of fans by creating social media accounts in several languages, developing their own apps, etc. But some players still don't have social media profiles.

Using the Omniki.social platform, we bypassed the usual SMM metrics and analyzed Spanish footballers, namely how much a football club pays for a football player, and what else he receives, in addition to goals scored and avoided on the football field.

More than 400 football players from 20 different LaLiga teams were analyzed.

Analysis criteria:
  • number of followers;
  • average coverage of one post;
  • average ER of one post;
  • football player's transfer fee;
  • comment analysis: positive/negative.

Based on the results, we have compiled the most unpredictable ratings:
  • the cheapest football players in terms of transfer value and coverage;
  • which football players have the most engaged and active audience;
  • which football players are most liked by followers, and which football players are negatively viewed by the audience.

All this is collected in the media influence map of football players from LaLiga. The figures in the media influence map may be of interest not only to SMM specialists, but also to club leaders. It's they who must provide the financial basis for the team's activities.
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