01.07.2022

In this case, we analyzed the time spent by Android users on social media. Using the Omiki.Social platform, we collected statistics on different platforms and showed where users spend the most time now. Why did we analyze Android? The fact is that according to Statcounter statistics for May 2022, 71.4% of the market is occupied by Android and 27.85% by iOS.

This indicator must be recalculated every six months.
First, social media aggressively compete for users and for their time inside the product. Secondly, generation z is growing up, which has its own habits and spends time differently than millennials.

YouTube is a clear leader, perhaps because there we don’t need to answer anyone. You can just watch the video. All active Internet users want to keep abreast of news, new games and technologies, given the rapidly changing world.

In 2022, Facebook began to lose daily users for the first time, and it is likely that this trend will continue.

Tiktok is still the fastest growing platform. But its indicators still lag behind Youtube and Facebook, and besides, the platform is actively testing paid subscriptions to increase monetization. Time will tell if this limits users.

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