A few more discoveries based on the results of our «FOOTBALLERS AND INSTAGRAM» survey, conducted using the Omniki.Social platform.

Today we will tell you about TOP 3 players with the lowest-cost media influence among 20 LaLiga teams (as of June-July 2022).

The lowest-cost media influence is calculated by dividing the transfer value by the average reach per post. The latter is the sum of likes and comments in the account divided by the number of its posts.

TOP 3 players with the lowest-cost media influence:

Barcelona – Dani Alves – €4,83 per reached user;

Real Madrid – Marcelo Vieira – €8,77 per reached user;

Real Betis – Joaquin Sanchez – €10,70 per reached user.

Contact the Omniki team and we will be happy to provide you with all the help and knowledge you need!