02.06.2022

During 2022, we conducted over 200 consumer brand surveys. We analyzed research topics and noticed that requests for research on user behavior on social media increased by 30% compared to last year.

It's obvious that every b2c brand is trying to increase their influence on social media, given that the number of users using social media is growing every year in the world. Relationships need to be built on social media.

In this summary, we have compiled the main findings and figures for the most frequently asked questions in research. All analytics were collected on the Instagram social network in 2022.

81% buyers use social media to search for products
68% buyers use social media to make a purchases
72% brands are working with nano (between 1,000 and 5,000 followers) and micro influencers (between 10,000 and 100,000 followers)
75% influencers are willing to work with a brand just for free products
82% consumers are most likely to buy a product recommended by a micro influencer

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